For every brand out there, having a presence on social media is important. It is one of the cheapest means of promoting and marketing your brand. Since everyone is on Instagram, it becomes easy for a marketer to expose their brand to a bigger set of people. And not just exposure, having an account on social media also helps you to connect with your audience, create a brand identity for your brand and create curiosity about your business amongst the consumers.
Since social media is slowly becoming one of the most powerful and sought after marketing strategy, you must keep an eye out for ways to improve your social media strategies. To help you out, we are listing five elements that your social media profile must have to attract huge followers.
Let’s explore these 5 key elements:
The display name
The display name is quite important when it comes to social media accounts. Usually, brands and people use their real name, but sometimes a pseudonym or something funny can work for you as well.
Most businesses need to use their brand name, but if you are running a blog or YouTube channel, you can get creative or use the name of the channel or blog. So, give it a good amount of thought instead of rushing into it.
You need a profile picture, and it should be yours and should be good. Individuals should try going for a casual image for Twitter or Instagram, and a professional image for LinkedIn. For brands, it is usually the image of their business product.
It is also good to use one single photo across all social media platforms as it is more easily manageable.
Also, if you run a small and face-to-face kind of business, you can go for a professional headshot instead of your product. In the end, your goals and expectations from social media will help you decide the profile picture.
The link to your website, blog or app
Another key element that your social media profile must have is the URL of your website or blog or the app. Your main goal is to convince people to go to your website and buy or product or read your blog. And you can do this only by adding the URL. Now, it differs from social media to social media, but the link needs to central and focus on the account.
For instance, on Instagram, the clickable link can be posted only in the bio, so keep changing it according to your product. On Twitter and LinkedIn, you can post the link on the front page itself, so use that.
The bio is that part of a social media profile where you explain about the business and yourself to the audience. It is the first thing that the audience will see and, which is the deciding factor that will help them decide whether they want to follow you or not. So, keep it simple, concise, humorous and explanatory.
Most social media platforms let you add a background image. Take this opportunity to add a customized image instead of a generic one. It can help your promote a new product launch or something.
The world is changing and it believes what the internet says is right and popular. So, don’t underestimate social media platforms and create accounts on a medium that suits your business the best.